Stuart Beare joined the family Pick Your Own business in 1991. He realised his passion for creating an experience could be used to develop the farm and was aware of the booming Halloween industry in America, as well as the potential to develop this market in the UK. Stuart's answer, in 1994, was to grow pumpkins; attempting to sell them in the Farm Shop...he sold four! In the following year the first Halloween event was held at Tulleys, the Pumpkin Festival. Customers carved their own pumpkins, placed tea lights inside and these were then unveiled by a 'lights out'. The pumpkin carving competition grew in popularity, with 400 visitors in the first year and most attending in Halloween fancy dress!